We drive traffic, boost engagement and help your business thrive online!!!
About Us
Our Origin
Scale Online was founded in 2017 with a simple belief: every business, no matter its size, deserves a strong online presence. We saw too many great brands struggling to be seen in the digital space — and we set out to change that.
Vision
To be the leading digital partner for businesses seeking growth, visibility, and lasting impact online.
Mission
We empower businesses through tailored digital marketing solutions that drive traffic, generate leads, and create measurable results.
Objectives
Help businesses unlock growth through innovative online strategies.
Provide affordable, results-driven marketing solutions.
Build long-term relationships based on trust and measurable success.
Continuously adapt to evolving digital trends to keep clients ahead.
Values
Integrity – We deliver what we promise, with honesty at our core.
Innovation – We embrace creativity and new ideas to fuel growth.
Excellence – We go the extra mile to deliver high-quality results.
Collaboration – We grow stronger together, with our clients as partners
Impact – We aim to leave every business better than we found it.
Who We Serve
We work with small to medium businesses, entrepreneurs, and brands that want to scale online. Whether you’re just starting out or looking to expand your reach, Scale Online provides the tools, strategies, and expertise to help you thrive.
Meet Our Team Members
Tshepo Chaba
Mariah Thorton Lewis
Simbarashe Chiimba
Why Choose Us?
1. We Don't Just Market, We Strategize for Scalable Growth
Most digital marketing is about improving a single channel—be it SEO, social media, or paid ads. At Scale Online, we operate with a different philosophy. Our core belief, right from our founding in 2017, is that your online presence is a living, interconnected ecosystem. We take a holistic approach, building integrated strategies where your website, content, social media, and ad campaigns don’t just coexist, but actively support and amplify each other. We start with a deep dive into your business, your market, and your goals, then craft a tailored, multi-channel roadmap designed for continuous, compounding growth. This is the difference between a one-off campaign and a scalable business model. We don't just solve today's problems; we build the digital infrastructure for your next decade of success.
2. Your Business Gets an Entire Team of Specialists, Not Just One Generalist
Hiring an in-house marketing professional is a significant investment, but it often gives you a generalist who can only be an expert in so much. By choosing Scale Online, you gain instant access to a full team of highly specialized experts. This means you have a dedicated SEO strategist who lives and breathes algorithm updates, a content creator who crafts copy that converts, a PPC manager who optimizes every penny of your ad spend, and a data analyst who turns numbers into actionable insights. This level of comprehensive, in-depth expertise is simply not feasible with a single hire, and it’s what allows us to deliver results that are both faster and more effective. We are a seamless extension of your team, ready to deploy the right specialist for the right task at the right time.
3. Our Decisions Are Built on Data, Not Guesswork
The digital world is awash in data, but without the right expertise, it's just noise. At Scale Online, data is our north star. We invest in industry-leading tools and platforms that provide deep insights into your audience, your competitors, and your campaign performance. This allows us to move beyond "best practices" and make decisions based on what is provably working for your specific business. We meticulously track key performance indicators (KPIs) that are directly tied to your business objectives, providing you with transparent, easy-to-understand reports that show your return on investment (ROI). This commitment to a data-driven approach means we can continuously fine-tune strategies in real time, ensuring that your marketing budget is always working as hard and as smart as possible.
4. We Provide a Fresh, Unbiased Perspective that Sparks Innovation
When you're deeply immersed in your business, it's easy to develop tunnel vision. An external partner brings a fresh, unbiased perspective that can uncover opportunities you may have missed. Our experience working across multiple industries gives us a unique advantage; we can apply winning strategies from one sector to another, bringing creative and innovative solutions to your marketing challenges. We challenge the status quo, helping you to refine your messaging, rejuvenate your brand, and connect with your audience in a more meaningful way. We are not just vendors; we are strategic partners who will honestly and proactively identify gaps and opportunities to give you a competitive edge.
5. We Manage the Ever-Changing Digital Landscape for You
The digital world never stands still. Search engine algorithms change constantly, social media platforms introduce new features, and consumer behavior evolves. Staying on top of these changes is a full-time job in itself. By partnering with us, you can stop worrying about falling behind. Our team is perpetually engaged in professional development and industry research, ensuring that our strategies are always aligned with the latest trends and best practices. We proactively adapt your marketing to new conditions, protecting your online visibility and ensuring your brand remains agile, modern, and consistently engaged with your audience.
6. We Deliver a Measurable Return on Investment (ROI)
At the end of the day, all that matters is results. We understand that your marketing is an investment, not an expense. Our entire process is designed to deliver a clear, measurable return on that investment. From the very beginning, we define what success looks like for you—whether it's increased website traffic, qualified lead generation, or higher sales conversions. Through our detailed reporting and analysis, you will always know exactly how your campaigns are performing and what value we are generating for your business. We believe in being fully accountable for the results we deliver, because your success is our only metric.
Frequently Asked Questions
1. What is Social Media Marketing (SMM), and why does my business need it?
Answer: Social Media Marketing helps your business build a strong presence on platforms like Facebook, Instagram, TikTok, Twitter/X, and LinkedIn. By creating engaging content, running targeted ads, and interacting with customers, we help you grow your audience, boost engagement, and generate qualified leads.
2. How does Search Engine Marketing (SEM) work?
Answer: SEM combines both SEO (Search Engine Optimization) and paid advertising (Google Ads) to make your business visible when people search for your products or services online. SEO builds long-term organic visibility, while paid ads deliver instant traffic and leads.
3. What is the difference between SEM and PPC?
Answer: SEM is the broader strategy that includes both organic SEO and paid ads, while PPC (Pay-Per-Click) focuses only on paid advertising. With PPC, you only pay when someone clicks on your ad, making it a cost-effective way to generate immediate leads and sales.
4. How much should I spend on PPC advertising?
Answer: Your budget depends on your goals, industry competition, and target audience. We tailor campaigns to fit your budget while maximizing ROI. Since you only pay for clicks, PPC is flexible and can be scaled up or down depending on results.
5. Why is content marketing important for my business?
Answer: Content marketing builds trust and authority by providing valuable information to your audience. Blogs, articles, videos, and infographics not only attract and educate customers but also improve your search rankings, increase brand credibility, and drive conversions.
6. How does YouTube advertising help my brand?
Answer: YouTube is the world’s second-largest search engine, making it a powerful platform to reach potential customers. Video ads allow you to connect emotionally, explain your products visually, and drive higher engagement. We create and run targeted campaigns that increase awareness and sales.
7. What makes graphic design essential for digital marketing?
Answer: Visuals are the first thing your audience notices. Professional design ensures your brand looks trustworthy, memorable, and consistent across all platforms. From logos and branding kits to social media graphics and ad creatives, we create visuals that strengthen your brand identity.
8. How do you measure the success of your services?
Answer: We track key performance indicators (KPIs) such as reach, clicks, conversions, engagement, and ROI. Through regular reporting and analytics, you’ll always know how your campaigns are performing and where improvements can be made.
9. Can Scale Online customize a strategy for my business?
Answer: Yes! Every business is unique. We don’t believe in one-size-fits-all. We analyze your industry, audience, and goals, then design a tailored strategy to deliver measurable results.
Our Partners
Our Services
1. Social Media Marketing (SMM)
We help your brand build a strong presence on platforms like Facebook, Instagram, TikTok, Twitter/X, and LinkedIn. Our strategies are designed to grow your audience, boost engagement, and generate leads.
What we do:
- Develop content calendars with engaging posts.
- Run targeted ad campaigns to reach the right audience.
- Manage community interactions and customer responses.
- Analyze performance metrics to refine campaigns.
Value for your business: Consistent visibility, stronger brand loyalty, and a steady stream of potential customers through social platforms.
2. Search Engine Marketing (SEM)
We make sure your business gets found when people search for your services on Google and other search engines. SEM combines organic SEO and paid advertising to maximize visibility.
What we do:
- Optimize your website for higher search rankings (SEO).
- Run Google Ads to appear at the top of search results.
- Perform keyword research tailored to your industry.
- Track and adjust campaigns for the best ROI.
Value for your business: Immediate traffic from paid ads plus long-term organic visibility — so you’re always discoverable.
3. Pay-Per-Click (PPC) Marketing
We design and manage cost-effective PPC campaigns that only charge you when someone clicks. Our data-driven approach ensures your budget is spent wisely.
What we do:
- Create high-performing ads across Google, Bing, and social platforms.
- Build landing pages optimized for conversions.
- Monitor clicks, conversions, and costs in real-time.
- Continuously refine ads for maximum ROI.
Value for your business: More leads and sales without overspending, since you pay only for real engagement.
4. Content Marketing
Content is king — and we create high-quality, value-driven content that attracts, educates, and converts your audience.
What we do:
- Write blog posts, articles, and website copy optimized for SEO.
- Produce engaging social media content.
- Create lead magnets such as eBooks, guides, and infographics.
- Plan content strategies aligned with your business goals.
Value for your business: Position your brand as an industry authority, improve search rankings, and build trust with potential customers.
5. YouTube Advertising
Video marketing is one of the fastest ways to connect with audiences, and we’ll help you harness YouTube to promote your brand.
What we do:
- Script and produce professional video ads.
- Run YouTube ad campaigns (skippable, non-skippable, bumper, and display ads).
- Target your ideal audience using demographics, interests, and behavior.
- Measure views, clicks, and conversions for campaign success.
Value for your business: Increased brand awareness and higher engagement with visual storytelling that drives results.
6. Graphic Designing
Strong visuals make your brand memorable. Our design team creates eye-catching graphics that communicate your brand identity with clarity and style.
What we do:
- Design logos, branding kits, and marketing materials.
- Create banners, posters, and social media graphics.
- Develop website visuals and digital ad creatives.
- Ensure consistency across all visual elements of your brand.
Value for your business: Professional, cohesive designs that capture attention and strengthen your brand identity across all platforms.
Check Out What Our Clients Say
"Scale has been a game-changer for my business. Before using their service, I was struggling to keep up with the demand for my handcrafted guitars. The custom solutions they provided not only streamlined my production but also improved the quality of my instruments. I can now focus on what I love—making music—while Scale handles the logistics."
— Ethan Vance, Vance Custom Guitars
"The customer service at Scale is outstanding. They are always there to answer our questions and provide guidance. They helped us develop a new e-commerce platform that's user-friendly and visually stunning. Our online store has never looked better."
— Noah Ndabankulu, The Lighthouse Bookstore
"Scale’s expertise in supply chain management has been a lifesaver. Our artisanal soap company was struggling to keep up with the holiday rush, but they helped us optimize our fulfillment process. We’re now more efficient than ever, and our customers are receiving their orders faster than expected."
— Maya Singh, Everbloom Soaps
"I can't say enough good things about Scale. Their team is knowledgeable, responsive, and always goes the extra mile. They helped us manage our inventory for our online plant shop, and we've seen a significant reduction in waste and a huge increase in customer satisfaction. Our business is thriving thanks to their support."
— Isla Chen, The Gilded Fern
"We hired Scale to help us with our digital marketing strategy, and the results have been incredible. Our online visibility has skyrocketed, and we've seen a massive increase in sales. Their data-driven approach is exactly what we needed to take our small business to the next level."
— Omar Khan, Khan's Kites
"Scale’s custom software solution for our veterinary clinic has streamlined our appointment scheduling and patient records. It’s made our front desk staff's job so much easier and has improved our overall efficiency. The training they provided was excellent, and the system is intuitive and easy to use."
— Jackson Lee, Pawsitive Pet Clinic
"Our small, family-owned hardware store needed help with inventory management. Scale provided a simple, affordable solution that's saved us countless hours. We're now able to track our stock in real-time and avoid stockouts, which has made a huge difference for our customers."
— Olivia Bell, Bell's Hardware & Supply
"We’ve partnered with Scale for several years now, and they continue to exceed our expectations. Their market analysis for our vintage clothing business has helped us identify new trends and stay ahead of the competition. They are a true partner in our success."
— Ayanda Malinga, Retro Revival Vintage
Our Portfolio
This Month's Special
8 Years Experience
1500+ Happy Clients
100+ Positive Reviews
Our Awards
2021 – Digital Excellence Award
Full Title: Digital Excellence Award – Social Media Innovation
Recognized for outstanding innovation in Social Media Marketing, Scale Online received the 2021 Digital Excellence Award for creating impactful, engaging campaigns that boosted brand visibility and customer engagement for clients across diverse industries.
2023 – Global Digital Impact Award
Full Title: Global Digital Impact Award – Search & PPC Leadership
In 2023, Scale Online earned the Global Digital Impact Award for leadership in Search Engine Marketing and Pay-Per-Click Advertising, highlighting our ability to deliver measurable ROI, strategic ad placements, and powerful online visibility for growing businesses.
2024 – Creative Visionary Award
Full Title: Creative Visionary Award – Content & Design Excellence
The 2024 Creative Visionary Award recognized Scale Online’s excellence in Content Marketing, YouTube Advertising, and Graphic Design — celebrating our creative approach in storytelling, visual branding, and innovative video campaigns that inspired audiences worldwide.
We help entities and organisations like yours maximize profit. Book a consultation now.
Address
484 Jeff Masemola Street, Pretoria Central, 0002
Contact Numbers
+2768 846 8350
+2782 408 3272
Our Digital Marketing Reads
Generate huge traffic to your website(s) and skyrocket your popularity, leads and sales. Traffic is the lifeblood of every business website and without constant streams flowing towards it; your business will slowly cease to exist.
Give yourself a head start in social media marketing and grow your business, social media statistics you should know, social media platforms that really matter and you can advertise on, how social media traffic can boost your website ranking on SEO and how to measure engagement.
Create unstoppable buzz and reach a wider market for your business, with the time and cost you have; through the use of viral marketing. You will be able to do more with less and make full use of your 24 hours. Viral marketing has allowed smaller and larger companies to maximize profits, and if you don't tap into this digital marketing phenomenon, you will be leaving lots and lots of money on the table.
Learn the secrets to making easy big money on the internet; with the phenomenon of dropshipping, without spending a single cent on stock and inventory. Find out how to avoid the scams in this industry and find the best companies to work with. Set up your online store within a few days.
Promoting your business on the internet is as crucial in today's world, to sell more, cross-promote your products and services, follow up on prospects and leads to ultimately maximize profit.
Learn and master the most effective ways to market your business on Facebook; influencer page reach, paid page boost campaigns, paid traffic campaigns, paid lead generation campaigns, pixel targeting campaigns and optimizing your Facebook ad campaigns.